Alpina Gudauri is one of the most distinctive and authentic hotels in Gudauri, with roots that trace back to its origins as a mountain sports school. Over the years, Alpina has brought together countless mountain lovers, hikers, and skiers — but it was time to refresh its identity and experience to better reflect the energy and spirit of freedom that define Gudauri itself.
In 2024, Landmarker Group launched a full rebranding of Alpina Gudauri. A new brand platform was established, rooted in the “Outlaw” archetype — an adventurous, freedom-loving spirit. The hotel’s visual identity, interior details, and communication style were all renewed, transforming Alpina into a place that offers not just accommodation, but unforgettable experiences and new connections.
“Bonding People with Adventure” is Alpina Gudauri’s new slogan — a phrase that captures the soul of the hotel: every guest becomes part of a story fueled by a love for the mountains and a thirst for adventure.
Today, Alpina is much more than just a hotel — it is Gudauri’s new adventure hub, where sport, friendship, and freedom come together in one shared space.
