Alpina Gudauri is one of the most distinctive and authentic hotels in Gudauri, with roots that trace back to its origins as a mountain sports school. Over the years, Alpina has brought together countless mountain lovers, hikers, and skiers \u2014 but it was time to refresh its identity and experience to better reflect the energy and spirit of freedom that define Gudauri itself.<\/p>\r\n\r\n\r\n\r\n
In 2024, Landmarker Group launched a full rebranding of Alpina Gudauri. A new brand platform was established, rooted in the “Outlaw” archetype \u2014 an adventurous, freedom-loving spirit. The hotel\u2019s visual identity, interior details, and communication style were all renewed, transforming Alpina into a place that offers not just accommodation, but unforgettable experiences and new connections.<\/p>\r\n\r\n\r\n\r\n
\u201cBonding People with Adventure\u201d is Alpina Gudauri\u2019s new slogan \u2014 a phrase that captures the soul of the hotel: every guest becomes part of a story fueled by a love for the mountains and a thirst for adventure.<\/p>\r\n\r\n\r\n\r\n
Today, Alpina is much more than just a hotel \u2014 it is Gudauri\u2019s new adventure hub, where sport, friendship, and freedom come together in one shared space.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
Alpina Gudauri is one of the most distinctive and authentic hotels in Gudauri, with roots that trace back to its origins as a mountain sports school. Over the years, Alpina…<\/p>\n","protected":false},"author":1,"featured_media":6197,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":{"0":"post-6360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hotel-alpina"},"yoast_head":"\n